Tuesday, February 7, 2012
04:00 PM - 05:00 PM
|Level: ||Technical - Introductory|
Google, Yahoo!, Bing, and Yandex all rely on structured data markup in HTML pages to improve the display of search results, making it easier for people to find the right web pages.
Last June, these search engines announced a joint initiative called schema.org. Schema.org is a shared markup vocabulary that webmasters can use to describe information in their pages in ways recognized by these major search providers.
This panel will explore the current state of standards activities, tools, and implementations of schema.org with leaders from the schema.org effort and W3C.
Eric is VP of Community at www.semanticweb.com. Prior to that he was VP of Wilshire Conferences/Semantic Universe, where he led educational and community efforts for professionals working with enterprise data and Semantic Technologies. Since 2004, he has worked to raise awareness and explain the usage of semantic technologies in business and consumer settings. A lifelong learner and teacher, Eric is frequently called on as a consultant, coach, and trainer around complex technical topics. He is an advisory committee representative with the World Wide Web Consortium (http://www.w3.org) and has worked as an affiliate analyst with Chris Shipley's Guidewire Group.
Peter Mika is a Senior Research Scientist and Data Architect at Yahoo!, based in Barcelona, Spain. Peter is working on the applications of semantic technology to Web search. He received his BS in computer science from Eotvos Lorand University and his MSc and PhD in computer science (summa cum laude) from Vrije Universiteit Amsterdam. His interdisciplinary work in social networks and the Semantic Web earned him a Best Paper Award at the 2005 International Semantic Web Conference and a First Prize at the 2004 Semantic Web Challenge. From 2006 to 2009, he has been a co-chair of the Semantic Web Challenge. Mika is the youngest member elected to the editorial board of the Journal of Web Semantics. He is the author of the book 'Social Networks and the Semantic Web' (Springer, 2007). In 2008 he has been selected as one of "AI's Ten to Watch" by the editorial board of the IEEE Intelligent Systems journal. Peter is a regular speaker at both academic and technology conferences and serves on the advisory board of a number of public and private initiatives.
Denny Vrandecic is project director of the Wikidata project at Wikimedia Deutschland. He received a PhD at the Institute AIFB at the Karlsruhe Institue of Technology KIT and was a researcher at the Laboratory of Applied Ontology LOA in Rome and the Information Sciences Institute ISI at the University of Southern California USC in Los Angeles. He co-developed Semantic MediaWiki, consulted Freebase, was the founding administrator of the Croatian Wikipedia, and founding member of the Wikimedia Research Council. He currently lives in Berlin.
Martin Hepp is a professor of general management and e-business at Universität der Bundeswehr in Germany, where he heads the e-business and Web Science Research Group. His key research interest is in using structured, linked data on a Web scale for e-business, in particular matchmaking and product data reuse. As part of his research, he developed the GoodRelations and eClassOWL ontologies, now widely used by companies like BestBuy and Yahoo for describing offers on the Web. Also, he was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS, and is an associate editor of the International Journal on Semantic Web and Information Systems (IJSWIS).
More information and publications are available at http://www.heppnetz.de/